This past May, the Nelson Center for Entrepreneurship and Brown Entrepreneurship Program (EP) took 9 students on an immersive Synapse trip to explore the startup culture in San Francisco, CA. The five-day, all-expenses-paid trip was made possible through the generosity of Brown alumni. The trip provided students with the opportunity to visit companies that encompass a wide spectrum of entrepreneurial activity, as well as time to explore the city and its rich history.
The goal of the trip is to help students expand their professional networks and learn nuanced perspectives from founders throughout the Bay Area and Silicon Valley. Jonathan Speed ‘84 welcomed the cohort over dinner before their immersion days to provide them a unique perspective on the startup scene in San Francisco. Speed’s career spans decades of innovation in the tech and startup space, from founding a SaaS company to leading companies as a CFO, and of course, advising dozens of startups. He is currently the CFO and VP of Operations at Versal Group, an eLearning technology company. His stories and their discussion helped the cohort gain a better understanding of the day-to-day life of the global center for high technology, innovation, and social media. The students felt prepared to embark the next day, to meet impressive alumni and industry leaders making changes in the SF ecosystem.
On Monday, May 20, students sat down for an intimate discussion on how the world can manage identity and access with Greg Kidd ’81, co-founder and CEO of globaliD and a generous donor for the trip. After, the cohort walked over to Y Combinator and had a conversation with Kat Manalac, a partner at YC, about the support structure they provide for each YC cohort, and learned that 70% of startups that go through Y Combinator succeed! By lunchtime they were riding an elevator with the CEO of Slack on their way to chat with Fareed Mosavat ’01, Director of Product Lifecycle, and Zindzi McCormick ‘09, Group Product Manager, about Slack’s growth and the company’s next steps in this time of rapid growth. The last stop on Monday was Yerdle, co-founded by Adam Werbach ‘95, where they sat down with co-founder Andy Ruben to chat about how Yerdle is redefining the future of retail and how brands can best serve their customers as well as the environment. His story of grit and resilience was not only inspiring but also a truly authentic look into the life of a founder.
They ended the jam-packed day with a lively alumni dinner, filled with stories, laughter, and new friendships. The night served as a powerful reminder of the incredible network of Brown alumni who have used everything they learned on College Hill and beyond to make impactful change in the world.
On Tuesday, the students headed to Palo Alto, where they started the day with Lauren Kolodny ‘08, partner at Aspect Ventures, a venture capital firm started by Theresia Gouw ‘90. Lauren brought along two other colleagues at the firm to discuss venture capital as a career path and provide examples of the type of experience VC firms look for when hiring. The cohort then made its way to Robinhood, a financial services company, where students first met with Alvin Hui, who leads university recruiting and programs. He provided a grand tour of the space and then introduced Nili Moghaddam ‘99, Associate General Counsel and Head of Litigation and Investigations at the company who explained her dynamic career path before Robinhood, and the reasons she was drawn to working at a startup. The group also chatted with her about the recent acquisition of MarketSnacks (now called Robinhood Snacks), co-founded by Nick Martell ’11. Nili was the lawyer who helped launch Robinhood Snacks.
The students ended the trip with a visit to Stanford University, where they discussed identity, social innovation, and representation in the field of entrepreneurship with Fern Mandelbaum ‘84, Lecturer in Management at Stanford’s school of business and Managing Partner at Vista Venture Partners. It was a whirlwind of a trip, but one that the students and alumni will never forget. Our immersive, educational, and life-changing Synapse trips from Barcelona, to London, to SF, are possible due to the generosity of alumni donors. We thank them for continuing to support entrepreneurial endeavors that take students off of College Hill and transport them to new cities and startup ecosystems.
If you are interested in getting involved please email us at firstname.lastname@example.org. Continue reading to learn more from the cohort and their own reflections on the trip.
Karina Bao ‘21, Applied Mathematics/Computer Science
The spirit of Brown alumni in San Francisco is incredible. They don’t accept the status quo. They think about the big picture; the whole system.
Through our conversations, I realized it was more important to build innovatively towards an ideal world than to agonize through every social problem. The conversations with students also helped and encouraged me to believe that sustainable and realistic solutions are possible; it just takes our willpower and teamwork.
At our first meeting with Greg Kidd ‘81, he shared the serendipity of the early days of his startups, Twitter, and his exciting vision for the future through globaliD. It was completely outside the realm of anything I’d ever thought about. And as we continued discussing, although it might seem futuristic, it was completely possible at a large scale. Consequently, my biggest takeaway was his message about solving problems. He said that if you’re solving a big enough problem, there’s no way it won’t be profitable. In other words, don’t necessarily worry about profitability, but focus on understanding the problem, building the solution, and profit will reveal itself.
That afternoon, we visited Yerdle, a clothing recycling company. Andy was extremely open about sharing how the company had 2 major reorganizations while holding the same principles. Now, they had stumbled upon the future for retail and could tell they were ahead of the curve in the service they were providing. It was great to hear about their highs and lows and visit the warehouse to see the inner workings.
During our final stop, Fern Mandelbaum emphasized the importance of bringing people from different backgrounds to the team. She highlighted how every new team member added should be different from the previous members. “If the first 3 people on your team are Brown students, the next should be someone not from Brown or not a student.” Her advice was concrete and straightforward to implement. She pressed that team members should have complementary skill sets instead of similar ones. She also shared stories about her friends who had guest lectured at Stanford like Haben Girma who have taught so much to her students.
Some of my other highlights were saying hello to Michael Seibel in the YCombinator lobby and sharing with him some of the progress I had made since meeting him at HackMIT last fall. Zindzi and Fareed at Slack shared how, “communication is only over when you are heard, not when you are done talking”. And Aerin Lim, an amazing role model from Silicon Valley Bank, shared how excited she was about new tech. Again, I feel enormously optimistic after this trip. The alumni were so warm, welcoming, and eager to share their advice and time. It really makes me excited to become an alum and give back.
Emily Wanderer AM ‘19, Entrepreneurship, Organizations and Social Justice
As a recent master’s graduate of an integrative studies program focused on Entrepreneurship, Organizations and Social Justice, my objective was to understand how I fit into the tech ecosystem in the Bay Area. The stark inequalities amongst San Francisco blocks were palpable. During the trip, I consistently asked about the social impact that the business’ considered. This provided us insight into the city and its inner workings but also how I could position my career to support social equity through tech companies.
A highlight for me was visiting Yerdle Recommerce, who is expanding quickly in their Palo Alto location now employing more than 70 individuals. Meeting the founder gave us a window into the evolution of the business both past and future, from a direct-to-customer reseller to a white label platform. Yerdle has succeeded by using the lean startup approach to find product/market fit before scaling an idea. Now that they’ve validated their idea, they will quickly scale their team and partnerships with brands. It was amazing to see how a small startup could influence an entire industry to shift their assumptions about what creates revenue.
Moving to a new city can be intimidating. I have now moved from Rhode Island to the Bay Area to pursue a career in for-profit social enterprise. As a direct result of the Synapse trip, I already have 7+ meetings set up including with Robinhood, Yerdle, and alumni.
Just this small start in building relationships and networks in a new place eases my fears tremendously. This trip catalyzed so much for my career. I can’t wait to connect all the dots in 6 months-I will keep you updated!
Briana Das ‘21, Psychology
Brown’s San Francisco Synapse trip was a unique opportunity to explore the place I call home. I felt incredibly grateful to have the opportunity to learn about a variety of perspectives from different companies in the area in the realm of entrepreneurship and tech. As someone interested in the intersection of human-centered design, design ethics, and entrepreneurship, there were valuable insights everywhere we went.
Some highlights of the trip included our discussion with Kat at YC, who gave us a look into how YC works to support startups and entrepreneurship networks, particularly seeking ways to scale while maintaining the value of carefully guided mentorship. At Slack, we spoke with Brown graduates and Slack product managers Fareed and Zindzi who gave us insight not just into what it meant to be a product manager at a high growth company like Slack, but also what it means to go out into the world with a Brown degree and how that impacted their path. One of the most impactful people for me was Stanford Business School professor, Fern Mandelbaum. She covered what she teaches, but also discussed identity, social innovation, and the vital importance of representation in the field of entrepreneurship.
Ultimately, the SF Synapse trip left me with this: Every one of us will leave Brown with a unique set of skills and mindsets that we can use wherever we end up. We learned to seek cultures of rapid growth and inclusivity. We learned the value of the relationships we keep, inside and outside of Brown. And the conversations we started along the trip will continue long after we’ve graduated.
Chuck Isgar ‘21, Business, Entrepreneurship and Organizations
While I gained many practical learnings, the clear highlight of the trip for me was the opportunity to connect with and learn from classmates, Brown alumni, and other entrepreneurial figures. Other students and I would discuss our biggest takeaways from each company visit; these conversations allowed me to form relationships with the other entrepreneurial-minded Brown students on the trip.
Various conversations and pieces of practical advice made the trip such an insightful experience. For example, Kat at Y Combinator helped me understand how accelerators and entrepreneurs can balance the many tasks that come up on a daily basis. Our visit to Slack allowed me to realize the importance of continuing to refine my writing skills. At our student-alumni dinner, it was a special opportunity to have a roughly equal number of students and Brown alumni who are working in various entrepreneurial-related roles in the Bay Area.
I found my conversations with Aerin Lim (Silicon Valley Bank) and Olivia Rodriguez (Instacart) to be particularly impactful, especially when hearing their stories of how they ultimately wound up in entrepreneurship-related roles.
The key takeaway was that you should have no fear in pursuing an entrepreneurial-related career from day one, even if that isn’t what many of your classmates are doing.
As well, it was very insightful to hear Lauren Kolodny’s explanation that there are many different paths to VC and to glean other lessons that she has learned in her journey of building Aspect Ventures. These are just a few of the many lessons I learned during the trip. To best put it into perspective, I began the tour with an empty notebook and by the end of our trip it was half-full.
Angela Wang ‘21, Computer Science and Economics
Words like “entrepreneurship” or “startup” excite with their glamorous promise of success and riches. What the Synapse Program did was to help me properly conceptualize the immense amount of work and adaptability that’s required to even come close to making good on that promise.
In this sense, the Synapse Program has been a great learning experience. In the space of a few days we were exposed to every aspect of the entrepreneurship process. Listening and engaging with alums in different stages of their startup journey was incredibly instructive, as it gave us an intimate glimpse into the challenges of succeeding within the startup industry in real-time. The alums were very generous in embracing us into their community, sharing their life stories, and very sincerely opening up about both the adversity as well as the technical struggles they had to confront. Their example demonstrated to me in a tangible and productive way how I should begin to model my career path.
Perhaps the biggest takeaway from the program was that it changed my entire attitude about what it means to be an entrepreneur. I had always thought of the entrepreneur as someone who strikes gold with a get-rich idea and then works on honing that idea into a company. What I’ve discovered – and this was the most exciting and freeing thing about the program – is that entrepreneurship is much more of a social and fluid process. I will never forget the eureka moment when Greg Kidd of globaliD completely exploded the horizons of my thinking on the entire entrepreneurship concept. His words have inspired me to overhaul and revamp my thinking on what it means to succeed in the world of entrepreneurship. Now, that world feels not only much more expansive but also more promising than ever before.
Tanzina Chowdhury ‘21, Computer Science and Economics
San Francisco Synapse was my first opportunity to experience the Silicon Valley tech ecosystem of startups and meet people full of entrepreneurial spirit. The insights from the alumni dinners and the startup visits were so important for me as a rising junior to think deeply about my ideas and possible ventures, as ideas alone are not effective until we can implement and execute them. The opportunity to conversate with the alumni and tech leaders have given me both motivation and connection to think more critically about my ideas and how to build a roadmap to execute them.
Mostly, it was a great team to travel with and I truly gained a lot of motivation from the ideas and ventures of my fellow peers.
The trip started with the meeting with Greg Kidd in the Digital Garage and I think that was a great introduction for the rest of the trip. Greg not only talked about globaliD and his experience with other ventures such as Twitter and Coinbase, but also discussed the future of the industry by giving us a Silicon Valley cultural overview. I have gained valuable insight from that talk about the future of keeping an electronic identity which seemed really interesting to me to research further into it to explore how it can solve other problems such as corruption. Also, I loved the alumni dinners as I could connect and learn a lot from their stories. Overall, I am really motivated by the Synapse trip and really grateful to be a part of the team of highly motivated individuals to build friendship and mentorship.
Rohan Gupta ‘22, Computer Science
The San Francisco Synapse trip was an amazing experience! The many Brown alumni that we met were all inviting and generous with their advice. It was interesting to learn about all of their various experiences and perspectives, some of which opened my eyes to fundamental changes in our world that I had not previously paid much attention to. Seeing their passion and dedication to their projects and businesses motivated me to follow in their footsteps.
My biggest takeaways from SF Synapse were the importance of relationships, communication, and generosity. Ultimately, business is all about the people – when employees are respected and treated well, companies flourish. Further, just as important as having great ideas is being able to express them clearly to others in both oral and written forms.
And finally, one can’t expect to just keep taking from others without giving in return, so generosity towards others is key.
Overall, I am extremely grateful that I was able to attend this trip because of all the awesome people I met and the helpful advice I received.
Chase McKee ‘21, Business, Entrepreneurship and Organizations
I had heard about the plethora of startups with investors clamoring to find the next greatest company, but I had never been able to experience it firsthand. Through speaking with and visiting both early stage and later stage companies of Brown alumni, I was able to have a truly eye-opening trip in SF. I learned about the hardships of being an entrepreneur, the brilliant moments of success that result from years of hard work and perseverance and developed invaluable alumni connections in the area to allow my learning to continue after the trip.
Additionally, I had the opportunity to learn more about the world of venture capital. Through our visit to Aspect Ventures, I was able to ask many of my most pressing questions about the industry. I appreciated the candid advice that venture capital is a tough business to gain employment in, especially right out of college. While noting the challenge of entering the space, additional advice was given on how to succeed if given the opportunity to get involved.
One thing I will always remember about the trip is the stimulating interaction with the other students which was a valuable learning experience in and of itself.
Each student had an impressively unique background that allowed for differing perspectives. The other students encouraged voicing differing opinions on various matters which led to many fascinating and intellectually probing conversations. Learning from each other was a theme that grew throughout the trip and ultimately provided a pathway for deeper exploration of the entrepreneurial ecosystem.
We are thrilled to announce that Laura Thompson ‘09 and Arnell Milhouse will be joining the Nelson Center as Entrepreneurs in Residence for the upcoming 2019-2020 academic year. Both Laura and Arnell have been long-standing supporters of the Nelson Center, helping empower the next generation of entrepreneurs. As EIRs they will now have the ability to work with aspiring entrepreneurs in an even more robust way, helping them launch ideas and navigate the startup ecosystem on campus. Continue reading to learn more about next year’s EIRs.
From Runa Tea to Google X
Laura is certainly no stranger to entrepreneurship at Brown. Her own journey began in Danny Warshay’s class ENGN 1010: The Entrepreneurial Process, where she worked on the original business plan for Runa Tea. She then went on to Google where she started as an Associate Product Marketing Manager and rose through the ranks to become a Product Manager for the Google X “moonshot factory”. She worked on secret, unreleased Google X products that leveraged breakthrough technology aimed at changing the lives of at least 1 billion people over the next 10 years. She helped launch projects including the smart contact lens and delivery drones. In addition to her work at Google X she delivered 100+ speeches, including a talk featuring Marc Andreessen and Sheryl Sandberg. You can learn more about Laura’s career through her Google X talk here and a feature of her in Forbes and her blog in Medium. Laura is now an advisor at Project Wayfinder and is pursuing her own entrepreneurial endeavors.
‘Silicon Rhode’ and a passion for Computer Science
Arnell is a Providence local and graduate of Johnson and Wales University, where he discovered a passion for computer science. In 2015, he brought together his love of education and innovation by founding IntraCity Geeks, a K-12 STEM education non-profit organization. He is also CEO and co-founder of CareerDevs Computer Science University, which teaches adolescents and adults computer science and entrepreneurship skills, which enables them to find 21st-century skills-based employment. Over the past few years many of his students have also collaborated with teams here at the Nelson Center. Arnell was a 2017 TEDx Speaker, gave a talk at Google, received a 2018 American Innovation Award, co-founded HackRI, and coined the term ‘Silicon Rhode’.
Over the course of the semester, Laura and Arnell will be working with aspiring entrepreneurs and offering mentorship and support. We couldn’t be more excited to have them as part of the Nelson Center team – stay tuned for more information about their availability and office hours in the fall.
Thank you to Jessica Kim ‘00, our inaugural Entrepreneur in Residence
On behalf of the Nelson Center and the entrepreneurial community at Brown we are so grateful for the time and energy Jessica has put forth this past year as our inaugural Entrepreneur in Residence. Jessica has opened the 2018 B-Lab cohort with an inspiring workshop and lecture, keynoted the 2018 Startup@Brown conference (along with Arnell!) and held office hours throughout the year with dozens of students. She was a judge for the first ever Brown Venture Prize pitch competition and the 2018 WE@Brown Incubator. This past spring her efforts were recognized when she received the 2019 Barrett Hazeltine Mentoring in Entrepreneurship Award along with Kris Brown ‘89.
Throughout the year, students have gushed over her ability to empower them to take the path less traveled and to turn their ideas into a reality. Her kindness and contagious enthusiasm has been a tremendous resource to the entrepreneurial community and we are so grateful to work with an entrepreneur like Jessica. In fact, don’t just take it from us – this is what one of our students, who is a co-leader of the Brown Hack Health conference and participated in our highly competitive International Synapse trip to London, had to say about Jessica:
While I was sitting in the audience at Startup@Brown, I realized that I was going about the process of entrepreneurship a bit backwards. While I listened to Jessica Kim share stories about her ventures in baking, parenting, and healthcare, I realized how much emphasis she placed on helping people solve specific problems, which meant that the backstory had to come first, and the idea had to follow.
Not only did she help me grasp the idea of bottom-up research for the first time, she also showed me the importance of asking questions and helped me realize how many more resources are out there if I am brave enough to ask and persistent enough to learn. – Renny Ma ‘20
Although Jessica is stepping down as the inaugural EIR and passing the baton to Laura and Arnell, we promise we will continue to bring Jessica back to campus. Stay tuned for more updates about Jessica and her latest startup, Ianacare.
This past April, three graduate students presented their entrepreneurial research projects to a packed room at the Brown Faculty Club from Brown faculty and their peers to visiting students from the Young Southeast Asian Leadership Initiative (YSEALI). Their topics covered research on the disruption of electronic health record (EHR) technology, global racial norms for African traders in various Chinese cities, and systems supporting social entrepreneurs and the unintentional reproduction of racial inequalities.Their research is funded by the Hazeltine Fellowship for Graduate Student Research in Entrepreneurship, administered by the Business, Entrepreneurship, and Organizations (BEO) Program since 2009. The Hazeltine Fellowship funds research projects of Ph.D. and master’s students who are working under the guidance of a Brown faculty member. Up to three fellowships are awarded each year. The 2018-2019 fellows included Liz Brennan, Ph.D. Candidate in Sociology, Xiaoqian (Clare) Wan, Ph.D. Candidate in Sociology and Emily Wanderer, Master’s Candidate in Integrative Studies. Continue reading to learn more about their presentations and next steps regarding their work.
Disruptive technology: the electronic health record
Liz Brennan examines the impact of a disruptive technology, the electronic health record (EHR), across the field of healthcare. Like the traditional paper medical record, the EHR contains the patient’s medical history, medications, vital signs, immunizations, laboratory data, and radiology reports. However, the EHR is more than a mere data repository. In its electronic format, the patient’s record can be remotely accessed; information is updated in real-time and shared across care teams; and can incorporate evidence-based medicine with advances in predictive analytics and AI. The adoption of EHRs in the United States has increased dramatically in the last decade and presents an opportunity to examine entrepreneurship both in the expansion of the EHR market, as well as the interplay between entrepreneurial health information technologists and the clinical and administrative users of EHRs.
Her dissertation primarily focuses on how the EHR impacts perceptions of autonomy both across and within three professions: physicians, administrators, and health information technologists. Considered a new profession, health information technologists work in healthcare systems and provide training and support to the clinical and administrative staff. They also include the technologists who design the EHR systems and play an important role in defining the EHR’s capabilities and limitations.
Research is ongoing through the summer of 2019. Brennan is conducting semi-structured interviews with physicians, administrators, and health information technologists across two healthcare systems. In addition, she is interviewing health information technologists from companies and startups across the EHR industry. Observations and secondary sources will complement the analysis. Liz Brennan is looking forward to sharing her results with the community in the next academic year.
Brennan’s dissertation committee include Mark Suchman, Mary Fennell and Daniel Hirschman.
Researching the experiences of African entrepreneurs in two major trading cities in China
Clare Wan’s research looks at the various and evolving lived experiences of African entrepreneurs in the export industries of mass-produced consumer goods in two major trading cities in China, specifically Guangzhou and Yiwu. Wan studied the conditions that cause racialization towards African entrepreneurs and their social consequences. She conducted around 50 interviews with African entrepreneurs in the trading and logistics business, Chinese migrant workers and the local government officials. They are all relevant stakeholders in the low-end global commodity chain that involves a small amount of capital, goods, and often informal transactions.
Wan’s research shows how racial norms has become institutionalized on the local level in a non-western context. In Yiwu, Wan observed that citizen/non-citizen boundaries remain stringent and African entrepreneurs are treated equally among other foreign businessmen in the city. In other words, the entrepreneurs’ nationality and racial identity do not work against their status and social conditions. African entrepreneurs are regarded as foreign investors and are viewed as equally crucial to local development. However, Guangzhou as a globalizing city shows a different picture. Once the city strives to impose global standards of desirable capital and human talent towards its development, it starts to implement a more selective immigration approach. Under this condition, the African entrepreneurial community in Guangzhou becomes quickly identified as potential over-stayers, racialized and criminalized due to their “third-world” background.
With the facilitation of the Hazeltine Fellowship, Wan was able to follow the traders across cities in China as well as traveling to West Africa. She also met other Chinese migrants in Africa who were in collaborative/competitive relations with African private sectors. Moving forward, she wants to analyze in a more ambitious way the operation of the complete global commodity chain that spans across continents which involve Chinese private sectors, local Chinese officials, African traders and distributors, and the street vendors in both the developing and the developed cities. She is interested in the developmental potential of the transnational market forged among the entrepreneurs across nationality and racial divide.
Wan’s faculty advisor is Nitsan Chorev and her thesis reader is Daniel Hirschman.
The unintentional reproduction of racial inequalities in social enterprise systems
Social enterprise is a paradox: It is defined by inspiring visions of equity and inclusion, yet success within the field tends to be highly exclusive. Emily Wanderer’s research takes a closer look at the systems supporting social entrepreneurs and the unintentional reproduction of the very problems social enterprise aims to address, foremost of which is racial inequalities. Guided by faculty advisorsBanu Ozkazanc-Pan and Michael D. Kennedy, the research is constituted by 29 interviews in four U.S. regions, and focuses on how people of color experience social enterprise accelerators. They aim to understand if there are ways that the accelerator organizations can change to improve equity outcomes, given that is the goal of the field.
She takes an intersectional approach so as to assess who is still missing from the narrative of social enterprise and aims to expose why this narrative persists. A holistic approach informs the work including organizational theory, critical race and gender, and social enterprise studies. Methods and techniques include interactive practice analysis (IPA) as used by Michael Kennedy and action-based research modeled by Davide Nicolini. These approaches support the analysis and illumination of organizational structures, processes, and norms that affect interactions between accelerator actors and entrepreneurs. They can also inform new ways of organizing accelerator programs, as her interlocutors suggest in the interviews.
Existing research suggests that social enterprise accelerators have the power to either worsen or reverse economic inequities by facilitating the ways entrepreneurs solve problems with access to resources, based on which entrepreneurs we resource. Being this gatekeeper comes with responsibilities. In a time rife with overt, covert and even unconscious racism and sexism, we call on accelerator leaders to not only question power structures in their organizations but to reconstruct them. Certain elements seem to be critical to the success of different organizations in addressing issues of homogeneity and may actually reverse the disparate outcomes of the social enterprise field. Our findings revealed both strengths and weaknesses in pursuing DEI among social enterprise accelerators. Based on the experiences of entrepreneurs of color we interviewed, we establish three big ideas that accelerator leaders should consider: Democratize power, deepen entrepreneur relationships, and include social justice in accelerator service delivery. Armed with our findings from across the country, we call upon accelerator leaders to learn and adapt from one another’s discoveries in a range of areas including program execution to operations.