Danny Warshay ’87 P’20 Family Weekend Forum Bottom-Up Research

Professor Danny Warshay, Executive Director of the Nelson Center for Entrepreneurship, will lead a spirited workshop about the most critical skill in entrepreneurship – “bottom-up research.” This is the first step in the three-step Entrepreneurial Process that Danny teaches to aspiring entrepreneurs at Brown and all over the world. As opposed to the myth that entrepreneurs are creative geniuses from birth, the Entrepreneurial Process is a skill set that you can master and apply. This first step of the process – a breakthrough “anthropological” approach – helps entrepreneurs listen and observe to determine what consumers really need, even when consumers themselves do not know.