UpStart: Bottom-Up Research (At RISD)

Professor Danny Warshay, Executive Director of the Nelson Center for Entrepreneurship, will lead a spirited workshop about the most critical skill in entrepreneurship – “bottom-up research.” This is the first step in the three-step Entrepreneurial Process that Danny teaches to aspiring entrepreneurs at Brown and all over the world. As opposed to the myth that entrepreneurs are creative geniuses from birth, The Entrepreneurial Process is a skill set that you can master and apply. This first step of the process – a breakthrough “anthropological” approach – helps entrepreneurs listen and observe to determine what consumers really need, even when consumers themselves do not know.

Danny, now the Executive Director of the Nelson Center of Entrepreneurship at Brown, graduated from Brown in 1987. While still an undergraduate, he had already begun his entrepreneurial pursuits as a member of Clearview Software, which was sold to Apple in 1989. Danny would continue to co-found and sell multiple companies ranging in different fields. Since 2005, Danny has continuously taught about entrepreneurship all over the world.

Join the E’Ship Team over Coffee and Donuts and learn an important skill for budding entrepreneurs! RSVP here.