Wayo is an AI-powered platform transforming how businesses create custom merchandise—offering the variety of Alibaba with the simplicity of Amazon. Founded by Julia Xu ’15, Wayo helps companies go from concept to delivery in as little as two weeks, starting at just 20 units and at up to 50% lower cost than domestic vendors. Julia launched Wayo after serving as Chief of Staff at Alibaba North America and founding Multitasky, a lifestyle brand featured by Good Morning America, USA Today, and more. A 2025 Forbes 30 Under 30 honoree, she’s driven by a mission to make global supply chains more connected, transparent, and accessible.