Founder Talk: Natalie White & Ashley Ducharme ’22 @ Moolah Kicks
April 11 @ 12:00 pm - 1:00 pm
March Madness may have ended, but the basketball conversation is far from over! The Nelson Center for Entrepreneurship is excited to welcome Natalie White, founder and CEO of Moolah Kicks, and Ashley Ducharme ’22, Operations Manager, to Brown University. From the classroom to building a brand with female ballers in mind, Natalie and Ashley will share their journey of building, scaling, and sustaining Moolah Kicks while making an impact in the industry.
About Natalie White
As the founder and CEO of Moolah Kicks, the #1 brand in women’s basketball, Natalie White is an award-winning executive who has committed herself and the Moolah Kicks brand to producing premium performance footwear and apparel that are biomechanically engineered exclusively for female ballers. Moolah offers both girls and women shoe models that require no break in period and eliminate the burning sensation for players feet because every model is made for the female foot form. In five short years, her accomplishments have earned both admiration and recognition among the footwear and basketball industries.
A native New Yorker and a dedicated baller herself, Natalie graduated Summa Cum Laude from the Boston College Carroll School of Management. She wear tests all products on blacktops and hardcourts herself before they ever hit the shelves to ensure their readiness for her fellow female ballers.
About Ashley Ducharme '22
Ashley Ducharme played basketball for Brown University from 2018 – 2022. She served as captain and earned Academic All-Ivy honors in her senior year. Upon graduation, Ashley became one of the first team members for Moolah. She is now responsible for overseeing the importing of products from overseas, distribution to over 630 DICK’S Sporting Goods locations across the US and Moolah’s DTC site, as well as customer service. On the marketing side, Ashley manages the brand’s relationship with WNBA ambassador Courtney Williams and more than 80 NIL athletes including University of Connecticut standout Caroline Ducharme (Ashley’s sister), as well as partnerships with the 3XBA, grassroots camps, tournaments, leagues, and All-Star games. Ashley grew up in the Boston area in a basketball-focused family. Her mom, Chrissy, played at Williams College, while her dad, Todd, coached her and her siblings from a young age through their high school years. Her younger sister, Caroline, currently plays at UConn, and her younger brother, Reid, plays at Siena.