ENTREPRENEURSHIP CERTIFICATE

Exposes students to the concepts and techniques of management. Topics include marketing, strategy, finance, operations, organizational structure, and human relations. Guest lecturers describe aspects of actual organizations. Lectures and discussions.
(Fall Only)

This course delves into the various roles of intellectual property in biotechnology. In addition to providing a solid foundation in the fundamentals of intellectual property, the course will use case studies in biotechnology to explore in depth the interplay between specific scientific breakthroughs and intellectual property. An understanding of the science of biotechnology is critical for advanced understanding of the value and possibilities of biotechnology intellectual property.
(Fall only)

How has the digital economy changed market interactions? The goal of this course is to help you think critically, using economic theory, about the future of the digital economy. What are important economic activities now being conducted digitally?  How has digital implementation of these activities changed economists’ classical views and assumptions?  What are ways in which we can use economics to engineer “better” digital markets?  We will focus on several real-world markets (eg. eBay, Airbnb, Google advertising, Uber, Tinder, TaskRabbit) and topics (eg. market entry, pricing, search, auctions, matching, reputation, peer-to-peer platform design).
(Fall/Spring)

This course will address the impact that technology has on society, the central role of technology on many political issues, and the need for all educated individuals to understand basic technology and reach an informed opinion on a particular topic of national or international interest. The course will begin with a brief history of technology.
(Spring only)

Systems Thinking links theory and practice to better understand and improve the world around us. It examines the nature of systems in nature, society, and engineering, and applies interdisciplinary lenses to explore important global challenges like those tied to climate change, energy, health, and supply chains. This holistic approach provides both a strategic and practical means to visualize, analyze, and design solutions to improve performance. Students will engage in activities to discover how complex patterns of behavior can arise from simple structures and simple rules and draw on these insights to develop a deeper understanding of how people, process, and purpose align to get things done. In sum, this course helps students see systems in a whole new light, develop mental toolkits for analyzing tough issues, model their structure and behavior, and understand how and why change happens.

This course is the culmination “capstone” of the biomedical engineering educational experience. The primary objective of this course is to recall and enhance design principles introduced through the engineering core curriculum and to apply this systematic set of engineering design skills to biomedical engineering projects. Students will form teams with their peers and a clinical advisor, identify and define a design project to meet a clinical need, and engage in the design process through the course of the semester. For seniors only. Non-engineering concentrators should register for ENGN 0930L.

“Sweet are the uses of Adversity,” said William Shakespeare. But then again, Shakespeare never had his ventures explode on him. Companies get into trouble all the time – they make the wrong products for the market, their sales fail to meet quota, their factories go on strike. But this course is not about the day-to-day problems that companies run into. It examines what action items a venture must do when its very existence is at stake. This is the situation where time is the critical element – there isn’t enough time to hire consultants, do research, hire new employees – it is when Top Management must make decisions often with insufficient data and a series of alternative options – all of which seem ‘sub-optimal.’ But one must be chosen.
(Spring only)

Entrepreneurial ecosystems represent one of the most recent developments for fostering economic development as leaders globally aspire to build successful ecosystems in their cities and regions. . This class will examine the emergence of entrepreneurial ecosystems in different cities and the various roles, functions and goals of entrepreneur support organizations (ESOs) in these contexts. These organizations support the development of social and cultural capital in entrepreneurs and act as intermediaries in connecting them with the existing resources of an ecosystem. At the same time, ESOs may engage in gatekeeping behavior that replicates or even furthers inequalities in access to resources for certain groups of entrepreneurs, such as women and minorities. The class will focus on different organizational practices and policies for building inclusive entrepreneurial ecosystems. Students will have the opportunity to visit local ESOs during the course to enhance their learning of ecosystems, ESOs and inclusive economic development. (Spring only).

A critical element of entrepreneurship, and indeed all new business development, is to be able to undertake insightful market research, including developing an ‘understanding’ of the customers of potential new products and services. This requires qualitative research methods, and in this course participants learn to utilize the most recent and effective methods. A feature of the course is that the curriculum also explores the academic origins of the methods, developed from the fields of sociology, anthropology, management, and industrial design. Participants undertake a meaningful market research project in teams or as individuals.

What is leadership? What makes a great leader? Can leadership be learned? Improved? This course explores various theoretical approaches to leadership using a combination of lectures and case-study analysis. Additionally, it aims at developing your personal leadership skills by using self-exploration and reflection, self-assessment instruments, role-play, and feedback from peers.

Environmental, business, and social opportunities are often seen as being at odds. This course is a hands-on, interactive journey to explore bringing an impactful idea for an environmental product/service/solution into the world and designing a business plan to do so. You will identify an environmental area of opportunity, learn how to focus on the problem before the solution, identify the key stakeholders including your users/customers, and build a business model. You will look at the triple bottom line, and learn new tools, best practices, and frameworks to breathe life into your solution and make it viable.

This course introduces students to social innovation and social entrepreneurship and engages them in identifying significant issues, problems, tools, strategies and models that drive bold solutions to complex contemporary problems. Enrollment limit is 40.
(Fall only)

This course brings design thinking into conversation with qualitative research methods, examining the elements of a comprehensive perspective of context. It introduces students to design research methods, ethnographic research methods, and how they work together. Students will learn how to use these methods to identify and engage in “deep hanging out” with the problem, gap or inefficiency in question. They will then move on to patient contextualized opportunity identification for meaningful innovation. By the end of the course, students will have developed a process for effective, through innovation context analysis. Relevant for designers of products, services, organizations , and experience.

Introduction to data and research methods for private and public sector organizations. Data used in market research include trends in the population of consumers, economic trends, trends within sectors and industries, analyses of product sales and services, and specific studies of products, promotional efforts, and consumer reactions. Emphasizes the use of demographic, GIS, and other available data.
(Fall only)

The Entrepreneurship Practicum is an experiential, project-based course designed to help entrepreneurs turn their ideas into real ventures that can achieve “impact at scale.” This course is designed to help student venture teams to work in a structured way. It provides supportive mentorship and content so that students make significant progress on their venture and learn to go from idea to action. The course can now be found in CAB, but if you have any questions about it, please contact Jonas Clark (jonas_clark@brown.edu).

sheila_haggerty@brown.edu