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Workshop – Stand Out or Get Left Behind: Mastering Competition & Differentiation
February 25 @ 12:00 pm - 1:00 pm
In a crowded market, blending in is the fastest way to fail. This interactive workshop will teach you how to analyze your competition, define your unique advantage, and craft a powerful differentiation strategy that makes your venture impossible to ignore. Through real-world examples, engaging exercises, and hands-on positioning work, you’ll leave with a clear competitive strategy and a standout value proposition.
Whether you’re building a startup, launching a product, or refining your brand, this session will help you define what sets you apart—and own it. 💡🔥
🚀 Come ready to think fast, challenge assumptions, and sharpen your competitive edge!
Meet the Workshop Facilitator: Mason Scurry
Mason Scurry ’25 is a senior at Brown, a three-time founder, a newly certified business coach and a former Director of YEP@Brown. He now TA’s for the last class in the Entrepreneurship Certificate—The Practicum—and works at the Nelson Center. Mason’s psyched to be teaching these entrepreneurship focused workshops this semester!