Liberare (formerly Intimately) creates functional & fashionable intimates that are easy to get on for all women, including disabled women. Using new fastening technology, Liberare allows for everyone to get dressed more easily, especially people with limited hand dexterity, wheelchair users, or live with other chronic conditions. Liberare was founded by Emma Butler ’20, a 2018 B-Lab alumnus and the 2020 BVP Second Place winner. Butler was inspired by her own mother’s chronic pain.
Recently, Liberare received $1 million in funding led by the British Fashion Council (BFC) and the UK-based venture capital firm Venrex. Liberare was also profiled by Vogue and Business Insider.