Naeem Zafar is the Dean's teaching fellow and lecturer at University of California Berkley, and is also Professor of the Practice at Brown University. He teaches courses in Entrepreneurship, Technology Strategy, Innovation and New Venture Finance at Brown and Berkeley. Naeem is a serial entrepreneur and currently the co-founder and CEO of TeleSense, a company […]

What your idea is matters almost as much as what they think it is. Investing in marketing may be the most influential way to generate growth for a new brand. And yet, due to tight budgets, limited resources and a laser focus on their new product/service, entrepreneurs tend not to prioritize this game-changing business investment. […]

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