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Startup Studio: Branding —The Secret Sauce

February 7, 2019 @ 12:00 pm - 1:00 pm

What your idea is matters almost as much as what they think it is.

Investing in marketing may be the most influential way to generate growth for a new brand. And yet, due to tight budgets, limited resources and a laser focus on their new product/service, entrepreneurs tend not to prioritize this game-changing business investment.

This studio session has been developed to help start-ups find a way to ensure the ingredient of marketing is available at the time when it is most important – the beginning. After all, at a very minimum, your customers need to know your product/service is available to them. And they also need to know why they desperately need it.

We’ll share examples of brands that have applied smart marketing as a substitute for big budgets, to great effect. Areas we’ll cover:
– Naming/branding
– Creating content that connects and is unignorable
– Being smart with your money
– Knowing your audience

Please RSVP here. All of our events are open to the public.

About the speakers:

Jeremy Crisp and Alec Beckett are owners of NAIL Communications – a brand and marketing agency based here in Providence. With a collective 56 years (sigh …. that’s depressing) working at companies like Grey Advertising, Nestle, JWT and Guinness, in cities like New York, LA, London, Dublin and Kilmarnock, they’ve experienced the huge structural changes that have impacted marketing and branding, particularly with the rise of digital technology and the resultant changes in audience behavior.

With Alec and Jeremy’s leadership, NAIL Communications have made the David/Goliath brand battle an art form, helping the little guys win, regionally, nationally and internationally and will share stories and examples of some of those successes. The focus of this workshop though is to help members of the audience do the same with their ideas and dreams, so there will be plenty of opportunity for Q&A.


February 7, 2019
12:00 pm - 1:00 pm


Brown Hillel – Meeting Room, 2nd floor
80 Brown St.
Providence, 02906 United States
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