In this workshop, Working Planet Co-Founder Soren Ryherd will discuss the starting points, options, and common pitfalls to avoid in using digital marketing for customer acquisition. Digital marketing is the largest form of advertising in the world and encompasses everything from Search to Email to Internet Radio; a world so big and dynamic it is hard to know where to start. Bringing this down to first steps, measurement, risk management and pivot choices can allow even small startup teams to leverage these powerful opportunities.
About the speaker:
Soren started as a research scientist, was a NASA graduate research fellow, and worked for multiple Internet startups before co-founding Working Planet in 2003. Working Planet helps organizations remove risk and increase profitability through efficient paid online advertising. The Providence-based firm uses custom data integration and financial modeling in managing paid search, content, display, social media, and other ad digital programs for clients across the U.S. as well as Canada, the U.K., and Australia. Soren is an advocate for the integration of Agile and DevOps concepts for marketing execution.