Ruby Schechter ‘18 RISD, founder of The Better Pop is now featured at Brooklyn’s Smorgasburg
The Better Pop is the only kombucha and fruit popsicle. It’s an alternative and enjoyable way to get probiotics into your diet. The distinctive shape has been designed to change the way you eat a popsicle. It allows for better sharing, biting, and an overall different eating experience. Many people have sensitive teeth when biting into cold foods, but this problem was solved by designing a geometric shape that allows each piece to come off easily. Unlike other popsicles, it’s made with no added sugar or fruit concentrate, just whole fruit and kombucha. The whole fruit provides fiber, unlike fruit juice, and the kombucha provides the probiotics.
The idea started when Ruby watched her mother struggle with her digestive health. After numerous doctor appointments, her mother became tired of continually being told to take probiotic pills. She was already taking a lot of pills, and had no interest in taking any more. Ruby began to wonder if there was a more attractive way to consume probiotics. Knowing that kombucha is packed with probiotics, she encouraged her mom to try it. However, her mom was uncomfortable with the idea of drinking fermented tea.
Earlier that summer, Ruby had stumbled upon a popsicle recipe after playing around in the kitchen. Coincidentally, popsicles are one of the only foods that didn’t upset her mother’s stomach. Could popsicles be the medium through which kombucha is consumed? Ruby decided to put this idea into fruition and The Better Pop was born.
After B-Lab, Ruby launched in New York City receiving orders online and personally delivering popsicles door to door after participating in B-Lab. She is now selling The Better Pop at Brooklyn’s Smorgasburg, an outdoor food market that is held every Saturday and Sunday that attracts 20,000 – 30,000 people each day. Interested in attending Brooklyn’s Smorgasburg? Read about what they have to offer (in addition to The Better Pop) !